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Track 8 of 14

SEO (Search Engine Optimization)

Master SEO to get websites ranking on Google. Learn technical SEO, content optimization, and link building.

Why Learn SEO?

SEO is essential for online visibility. In this comprehensive 10-week program, you'll master all aspects of search engine optimization.

From technical SEO and on-page optimization to link building and analytics, this course covers the complete SEO toolkit. Learn the strategies used by top SEO professionals to drive organic traffic and improve search rankings.

What You'll Master

Conduct keyword research and competitive analysis

Optimize on-page content for search engines

Master technical SEO implementation

Build high-quality backlink profiles

Monitor SEO metrics and rankings

Fix SEO issues and improve crawlability

Optimize for voice search and featured snippets

Create SEO strategies for different industries

Career Opportunities

SEO Specialist

₹4-8L

  • Improve search rankings
  • Manage SEO campaigns
  • Track metrics

Technical SEO Specialist

₹6-10L

  • Fix technical issues
  • Improve crawlability
  • Optimize site speed

SEO Consultant

₹8-15L

  • Advise clients
  • Design SEO strategies
  • Build link profiles

Intensive 10-Week Syllabus

Week 1-2

SEO Fundamentals & Keyword Research

How Google works

Keyword research

Competitor analysis

Ranking factors

Project: Keyword Research Report

Week 3-4

Technical SEO

Site structure

Mobile optimization

Site speed

Schema markup

Project: Technical SEO Audit

Week 5-6

On-Page Optimization

Content optimization

Meta tags

Internal linking

Featured snippets

Project: Optimize Website Pages

Week 7-8

Link Building & Authority

Link building strategies

Backlink analysis

Guest posting

Outreach

Project: Build Backlink Profile

Week 9-10

Analytics & Advanced Topics

SEO tools

Google Analytics

Ranking tracking

Local SEO

Project: Capstone SEO Campaign

Tools & Technologies

Semrush

Comprehensive SEO and competitive analysis tool

Advanced Level

Ahrefs

Backlink analysis and keyword research

Advanced Level

Google Search Console

Google's official SEO monitoring tool

Beginner Level

Screaming Frog

Website crawling and technical audit tool

Intermediate Level

Primary Tools

SemrushAhrefsGoogle Search ConsoleScreaming Frog

Ready to Start?

Master SEO and help websites rank on Google.